At any given moment - any time of the day or night - hundreds of people are vying for our attention.
Customers, government agencies, politicians, corporations, trade associations and a broad array of issue activists all line up in our inboxes, smart phones, tablets, and social media channels with something they think we absolutely must read, see or hear.
What will you pay attention to? What will you ignore?
Communications isn't about sending - it's about receiving. Our focus on the audience can help you rise above the noise and make an impression that won't be washed away by the next wave that rolls in.