President & CEO
Lisa Hall draws from more than three decades of media experience - on both the receiving and sending ends. After nearly 17 years in broadcast news, she launched her intended career in public relations in 2000 and led the public affairs practice of Salter>Mitchell (formerly Herrle Communications Group) until July of 2013.
As Senior Vice President and Director of Public Affairs, Lisa played an important role in strategic planning by facilitating brainstorming sessions, developing creative content, and identifying news angles. Lisa has led statewide campaigns that have resulted in major client victories. She led a grassroots campaign that helped save Florida's State Library, spearheaded media and community relations that resulted in the largest preservation land purchase in Florida history and creation of the Babcock Ranch Preserve in Southwest Florida, and engaged Florida newspapers as reliable and outspoken allies for three Supreme Court Justices facing organized efforts to remove them from the bench in the 2012 merit retention races. In addition to experience working directly with state agencies on communications campaigns, Lisa has also helped clients engage state agencies as partners in communications initiatives around shared objectives.
The July 2013 launch of Hall+Media Strategies allowed Hall to focus on clients in need of her most valuable skills: strategic planning, issues management, message development, coalition building, and media relations. In 2019, she saw an opportunity to leverage her television experience by adding video production to the list of services provided by the firm.
A graduate of the University of Oklahoma, Hall moved to Florida in 1987 to accept a position as news producer for WSVN in Miami. In 1990 she migrated north to Tallahassee, where she continued her journalism career as capital bureau chief and regional manager for a television news cooperative serving 10 stations across Florida. She went on to serve as News Director for WTWC and then as Managing Editor for Florida's News Channel before making the move to public relations. Hall is Accredited in Public Relations (APR) and is also credentialed as a Certified Public Relations Counselor (CPRC) by the Florida Public Relations Association.